PubMatic Is All In On Agentic AI
PubMatic says adoption of its AgenticOS, combined with strong CTV and mobile demand, set the stage for double digit growth in the second half of this year.
Latest
EDITOR’S CHOICE
The Trade Desk Faces Headwinds As Investors Reconsider The Thesis Of Objective Indie Ad Tech
The Trade Desk, once a Wall Street darling, now faces the challenge of rebuilding goodwill across the investor community and the ad tech industry.
Must Read
Other Than Buying Warner Bros. Discovery, Paramount Skydance’s Priority Is Streaming Revenue Growth
While the outcome of Paramount Skydance’s bid for Warner Bros. Discovery hangs in the balance, Paramount is laser-focused on driving streaming growth.
Why Dow Jones Prioritizes Direct Deals To Protect Its Audience Value
In pursuit of ad revenue, Dow Jones is betting on a tried-and-true strategy: direct relationships, first‑party audiences and a disciplined approach to using data to enrich ad campaigns.
This Election Season, Buyers Can Curate Deals Based On Voter Values
OpenX and Givsly’s new curation solution lets political campaigns reach voters based on data sourced from nonprofits, rather than traditional party affiliation.
Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far)
During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect with Ad Land at some point.
Q4: Omnicom’s IPG Merger Is An AI Test Case
Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for combined holdco.
Big CPG Brands Are Quick To Cut Ad Spend Amid A Tough US Market
Companies like P&G, PepsiCo and Colgate-Palmolive are cutting marketing spend as the easiest and quickest way to protect profitability.
Writers
Podcasts
AdExchanger Talks
From Avoiding Bad Ads To Demanding ROI
Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the needle, says Integral Ad Science CEO Lisa Utzschneider.
The Big Story
Feeding A DSP With Shopper Data
The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where agencies spend clients’ money.