Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
The Video Rankings
ComScore publicly released its video ad network rankings for July 2010. Ranked according to video ads viewed, the leaders include in descending order Hulu, Tremor Media Video Network and BrightRoll Video Network. Read the release. A data nugget from ComScore: "84.9 percent of the total U.S. Internet audience viewed online video [in July 2010]."
DataXu And iCrossing
DataXu announced that it is providing its demand-side platform offering to "digital marketing agency iCrossing, a division of the Hearst Corporation, to help extend iCrossing’s growing display services into the burgeoning exchange traded media market." Search and display convergence continues. Read the release.
Data-Driven Event From ExchangeWire
Ciaran O'Kane announced that ExchangeWire is producing "Ad Trading Summit 2010" focused on the data-driven ad space on September 23 in London. Participants include AppNexus CTO Mike Nolet, VivaKi's Curt Hecht, Martin Kelly of Infectious Media, Ben Barokas of Admeld, Future Publishing's Ruchard Foster and Konrad Feldman, CEO of Quantcast. The event is already crushed with interest as O'Kane said that as of yesterday only 10 tickets remain. See the event site and get 'em while their hot!
AdBidCentral On Futures
AdBidCentral said in a release yesterday that its firmly positioned via AdBidCentral's platform to allow "buyers place preliminary riskless bids™ on future site inventory within a certain pricing range, and responses are issued through AdBidCentral's availability and pricing repository predictions models as well as from sellers directly." Read more.
TRUSTe And AdXpose
Mpire announced that it's AdXpose ad verification product has earned the TRUSTe seal of approval. From the release: "TRUSTe has certified Mpire's Web privacy practices and verified that the customer data management practices of its AdXpose verification and optimization platform uphold Mpire's privacy and customer data usage commitments." Read it.
What Is Creativity?
Ana Andjelic asks from her personal blog, "Do we need a new definition of creativity?" She adds,"For the ad solution to be successful, it needs to fit with the network created by stuff that people are already doing, talking about, and acting upon. Again, without a template to hold onto, one needs to be strategic." So get creative! -but strategic.Read more.
Shopping With Smartphone
The New York Times' Stephanie Clifford bridges the divide between retail and technology in her coverage of shopping app Shopkick - "a smartphone application that tracks and offers promotions to shoppers as they move from outside the store, to counters, to cash registers — even inside the dressing room (now that’s persistence)." Read more.
Digital Out-Of-Home DSP
DOOH DSP rVue announced that is has launched version 2.3 versions its platform. CEO of rVue, Jason Kates, writes in the release, “By connecting with leading digital signage software providers, we are now able to provide agencies and their brands with daily campaign analytics that enable them to optimize active plans.” Read more.
OneScreen, makers of an "enhanced syndication and monetization video platform", announced that it has hired Biff Burns as Vice President of Sales and Marketing. Burns comes by way of a recent consulting role with DataXu and direct response firm, Mercury Media. Read more.
More Patents For OpenAmplify
OpenAmplify announced in additon to adding a new representative to its board as well as reiterated that it has been awarded its 13th and 14 patent for "Natural Language Processing technology." Read the release.
What's In A Billion
OwnerIQs VP of tech ops, Chris Backe, provides perspective around the scale of today's real-time bidded environment from his company's blog. He writes, "For perspective, a billion transactions uniformly distributed throughout the day represent about 12,000 ad opportunities per second. Of course, the ad opportunities aren’t uniformly distributed. We see that the busy hour runs 38% above the mean so a billion ad opportunities really represents about 16,500 transactions per second at peak rate." Read more.