Home Ad Exchange News Display Ad Chief Neal Mohan To Remain At Google

Display Ad Chief Neal Mohan To Remain At Google

SHARE:

NealMohanGoogle’s longtime display ad honcho Neal Mohan made headlines last week when Re/code’s Kara Swisher reported, and AdExchanger repeated, that he might soon leave the company to take a plum job running product at Dropbox.

Not so, it turns out.

On Monday, a Google rep confirmed to AdExchanger that Mohan will stay on at Google’s DoubleClick division for the foreseeable future.

Rumors have swirled of a Mohan exit since Sridhar Ramaswamy took control of Google’s display ad business last year. And those rumors recently gained steam when Google made some big promotions, including boosting longtime DoubleClick product management director Brad Bender to VP of product management, that hinted at a possible succession plan.

Dropbox’s failed attempt to hire Mohan solidifies his reputation as the industry’s preeminent not-quite-poachable digital advertising executive. Four years ago Mohan was reportedly close to accepting a product role at Twitter, but stayed put when Google successfully countered with $100 million in stock.

Details of what Google may have offered to sweeten the pot for Mohan this time around are unknown.

Tagged in:

Must Read

Comic: Always Be Paddling

The Trade Desk Faces Headwinds As Investors Reconsider The Thesis Of Objective Indie Ad Tech

The Trade Desk, a longtime darling of Wall Street and programmatic, is back at square one in terms of convincing investors of the value of an independent DSP and kindling goodwill in the ad tech industry.

Other Than Buying Warner Bros. Discovery, Paramount Skydance’s Priority Is Streaming Revenue Growth

While the outcome of Paramount Skydance’s bid for Warner Bros. Discovery hangs in the balance, Paramount is laser-focused on driving streaming growth.

TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences

On Wednesday, and in time for the upfronts, Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Why Dow Jones Prioritizes Direct Deals To Protect Its Audience Value

In pursuit of ad revenue, Dow Jones is betting on a tried-and-true strategy: direct relationships, first‑party audiences and a disciplined approach to using data to enrich ad campaigns.

Comic: Shopper Marketing Data

Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina

Infillion, an ad tech business built on M&A, is back with another acquisition. This time it’s Catalina, a century-old market research and shopper marketing company with roots in physical cash register machines.

This Election Season, Buyers Can Curate Deals Based On Voter Values

OpenX and Givsly’s new curation solution lets political campaigns reach voters based on data sourced from nonprofits, rather than traditional party affiliation.