Home Ad Exchange News Display Ad Chief Neal Mohan To Remain At Google

Display Ad Chief Neal Mohan To Remain At Google

SHARE:

NealMohanGoogle’s longtime display ad honcho Neal Mohan made headlines last week when Re/code’s Kara Swisher reported, and AdExchanger repeated, that he might soon leave the company to take a plum job running product at Dropbox.

Not so, it turns out.

On Monday, a Google rep confirmed to AdExchanger that Mohan will stay on at Google’s DoubleClick division for the foreseeable future.

Rumors have swirled of a Mohan exit since Sridhar Ramaswamy took control of Google’s display ad business last year. And those rumors recently gained steam when Google made some big promotions, including boosting longtime DoubleClick product management director Brad Bender to VP of product management, that hinted at a possible succession plan.

Dropbox’s failed attempt to hire Mohan solidifies his reputation as the industry’s preeminent not-quite-poachable digital advertising executive. Four years ago Mohan was reportedly close to accepting a product role at Twitter, but stayed put when Google successfully countered with $100 million in stock.

Details of what Google may have offered to sweeten the pot for Mohan this time around are unknown.

Tagged in:

Must Read

The Agency Black Box Is Breaking. Horizon Media’s Bob Lord Explains Why

According to Horizon Media’s Bob Lord, most agencies are trying to solve the wrong problem by obsessing over cost efficiency at a time when AI has quietly unlocked something far more valuable: the ability to become a growth partner to advertisers.

Taking A Look At Tuple, A New Entrant To The Ossified DSP Market

Tuple is entering the DSP market at a strange and tense moment for third-party ad tech. “There’s just so much animosity” between the programmatic buy and sell sides, says Founder and CEO Doug Lauretano.

AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech

AppLovin’s Play To Reach Non-Gaming Advertisers

Gaming apps are filled with ads for more gaming apps. Why not other advertisers? We go inside AppLovin’s play to bring non-gaming advertisers into the fold.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Andrea Kwiatek, director of strategic partnerships at Goodway Group

Agentic AI Is A Shiny New Object, But Supply-Path Optimization Is A Reality Check

AI can help make media buying more efficient. But it’ll take some more time before AI agents are a seamless part of the modern media buying process, says Goodway Group’s Andrea Kwiatek, director of strategic partnerships.

Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate

Pinterest expanded tvScientific CEO and Co-Founder Jason Fairchild’s title to general manager of programmatic and affiliate. The title upgrade comes less than a year after Pinterest acquired the performance-focused CTV ad startup.

Liftoff’s Message For Investors During Its First Earnings Call: We’re Not Just A Gaming Company

Liftoff used its market debut to school investors on mobile ad tech – and make the case that travel, finance and shopping apps could be its next growth engine.