Epsilon Comments On Safe Harbor; Tim Armstrong Says Digital Media Is Undervalued

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Matters Of State

It may seem odd that despite the severe repercussions of the Safe Harbor case, few of the marketing and enterprise tech players most impacted have addressed the issue beyond formal statements. US companies don’t hesitate to throw their weight around on issues that affect them, but Europe is a live wire. In an email to AdExchanger, Epsilon Chief Privacy Officer and General Counsel Jeanette Fitzgerald elaborated on some options available to US business – such as getting clients to sign B2B agreements that simulate Safe Harbor’s standards. You’d expect businesses to holler for relief or clarification, but they’ll tiptoe and whisper despite the stakes because this is a minefield, and that means calling in the tanks. “We’re hopeful that [EU and US] negotiators will work expeditiously to correct this situation,” said Fitzgerald.

Digital Media Still Undervalued

AOL’s Tim Armstrong thinks spiking digital media valuations for the likes of Business Insider still aren’t high enough. In a Bloomberg Business interview he says, “Ten years from now, people are going to say the biggest missed opportunity was everyone ran away from content during that time period and five to six companies went into content. There’s an amazing amount of benefit to having invested during that period of time.” Watch the whole thing.

Pay Per View

The Dutch startup Blendle, which lets publishers offer micropayments for article views, picked up some high-profile US backers – NYT, WSJ and WaPo – as it looks to expand internationally, according to a report from Emma Hall at Ad Age. Could this be the bridge for publishers between subscriptions and advertising revenue that publishers need? More.

Twitter Amplify 2.0

It’s Twitter Amplify for the everyman. Two years after rolling out the TV audience extension program to a handful of broadcasters, Twitter revealed a beta expansion to Amplify that will allow more creators and publishers to monetize their video content based on a rev-share with a 70 (creator)/30 (Twitter) split. Twitter’s trimming a few layers of workflow in Amplify as well, since advertisers can now pre-select categories of content they want their message to run against and dynamically populate their pre-roll into targeted video content within the Amplify network, sans any lengthy individual publisher agreements. Faster time to…video! The blog post.

You’re Hired!