Home Ad Exchange News Ad Tech In Cannes; Brand-Centric Tech
Ad Exchange News

Ad Tech In Cannes; Brand-Centric Tech

By AdExchanger

SHARE:

cannesdataHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Personalization in Cannes

The Cannes Lions ad festival provides a nice backdrop to reflect on what creativity should like in the data-rich future. Havas London tech head Michael Olaye tells Campaign, “First we saw smart data for segmentation, then came ‘targeted’ programmatic ads, and now we have the technology in place to deliver individualisation – which actually impacts directly on the creative thought process from inception to execution.” Data-driven storytelling: Is it real? Read it. More on ad tech at Cannes.

Techie Agency

Ad Age questions Havas’ former global CEO, David Jones, on his latest “brand tech” venture. The firm, called You & Mr. Jones, offers content creation, brand strategy, social media marketing, programmatic media buying and data analytics, and has already wrangled some big-name clients like Coca-Cola, Unilever, Chevrolet, Guinness, Nestlé, Pepsi, PlayStation, American Express and AT&T. “The world today has big company groups who are fantastic at brands, but not as good at tech, or tech companies who are either not interested in brands or not experts at it,” Jones said. “The majority of global brands need help from someone who gets both.” Read the full interview.

Do Not Call Evolves

The FCC moved to give consumers more control over how marketers can reach them via text messaging and calls for both landline and wireless phones. The law lets phone carriers block robocalls and automated texting at the request of consumers, tightening current “Do Not Call” legislation and further boxing advertisers out of telecommunicating with audiences. The new rule would also restrict marketers from contacting consumers in the event of a new telephone number. More via the WSJ. As phone numbers give way to app connections, will it matter?

Mobile Rubicon

Rubicon Project claims mobile revenue grew more than 1,300% in the last two years and is on track to contribute $200 million (more than 20%) of the company’s total “managed” (i.e., gross) revenue for this year. According to the press release, the company now plugs into inventory on more than 17,000 apps. Read more.

You’re Hired!

But Wait, There’s More!

Must Read

The FTC's latest staff report has strong message for social media and streaming video platforms: Stop engaging in the "vast surveillance" of consumers.
Privacy

FTC Denounces Social Media And Video Streaming Platforms For ‘Privacy-Invasive’ Data Practices

The FTC’s latest staff report has strong message for social media and streaming video platforms: Stop engaging in the “vast surveillance” of consumers.

Publishers

Publishers Feel Seen At The Google Ad Tech Antitrust Trial

Publishers were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market and its attempts to weaken header bidding.

Albert Thompson, Managing Director, Digital at Walton Isaacson
Agencies

To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics

Albert Thompson, a buy-side veteran with 20+ years of experience, weighs in on attention metrics, the value of MFA sites, brand safety backlash and how publishers can improve their inventory.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
A comic depiction of Google's ad machine sucking money out of a publisher.
Google antitrust trial

DOJ vs. Google, Day Five Rewind: Prebid Reality Check, Unfair Rev Share And Jedi Blue (Sorta)

Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And can we call it “You’ve Been Ad Served?”)

Comic: Alphabet Soup
Online Advertising

Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk

In the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture of how Google interacts and competes with its main DSP rival, The Trade Desk.

Comic: The Unified Auction
Google antitrust trial

DOJ vs. Google, Day Four: Behind The Scenes On The Fraught Rollout Of Unified Pricing Rules

On Thursday, the US district court in Alexandria, Virginia boarded a time machine back to April 18, 2019 – the day of a tense meeting between Google and publishers.

Popular

  1. CTV

    Roku Launches Its Own Self-Serve Ad Platform

    On Wednesday, Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part of Roku’s bid to reach new CTV buyer demand.

  2. Publishers

    Publishers Feel Seen At The Google Ad Tech Antitrust Trial

    Publishers were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market and its attempts to weaken header bidding.

  3. The FTC's latest staff report has strong message for social media and streaming video platforms: Stop engaging in the "vast surveillance" of consumers.
    Privacy

    FTC Denounces Social Media And Video Streaming Platforms For ‘Privacy-Invasive’ Data Practices

    The FTC’s latest staff report has strong message for social media and streaming video platforms: Stop engaging in the “vast surveillance” of consumers.

  4. Comic: Peak RMN
    commerce

    Retailers Are Opening Themselves To Programmatic – But Will They Regret It?

    Most retailers are long past withholding their shopper data from programmatic tech. They prefer the low-hanging fruit. But was that a good decision?

  5. Programmatic

    New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers

    Programmatic media buyers care about serving the needs of their advertiser clients. But there’s no reason they can’t also help publishers – especially diverse publishers – at the same time.