Programmatic Korea; Ecommerce Momentum

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Programmatic Korea

Agency Cheil and demand-side platform MediaMath are partnering up in Korea, according to Campaign Asia, with plans for expansion into China and Southeast Asia next year. “We’re seeing more and more programmatic buying growth from Southeast Asia, but so far, the markets showing the most potential are Japan, Korea and Australia,” said Erich Wasserman, co-founder and GM of EMEA & APAC for MediaMath. Read more. In other Korea news, ZDnet reports that big South Korean publisher Daum saw increased display revs, but lower profits due to increased traffic acquisition costs. Read more.

Ecommerce Momentum

comScore says that Ecommerce sales in the U.S. via the Desktop grew 16% in the second quarter year-over-year. Among the highlights, mobile commerce is alive and well: “Apparel & Accessories was the highest grossing m-commerce product category with more than $700 million in Q2 sales, followed by Computer Hardware and Digital Content & Subscriptions.” Read the release.

Mobile Drops

The mobile industry in Spain continues to struggle amid the recession, with carriers losing tens of thousands of customers each month, according to ZDNet. Landlines also continue to decrease as people try and cut back on spending, however, broadband subscription rates are rising. The major carriers are hoping that the addition of 4G to their networks will attract new customers and help with retention. Read more.

Recommendation Magic

Data collection has proven very useful for companies that rely on recommendations, such as Amazon and Pandora, but PandoDaily’s Erin Griffith explores the need for transparency. She says that it helps if users understand why they’re receiving a certain recommendation so it doesn’t come off as creepy or plain wrong. Read more. Some companies are taking steps to make it clearer why users are receiving a certain recommendation, taking the risk of “ruining the magic.”

Extending The Network

The programmatic world continues to barrel down into Latin America. Mobile ad network (soon-to-be exchange, too?) Millennial Media tells Baltimore Business Journal that they’ve partnered with a Latin American-targeted ad network, Adsmovil: “Millennial will allow Adsmovil to commercialize the company’s mobile advertising products in Latin America. The area has more than 400 million mobile users and is a market Millennial has not previously been able to tap into.” Read more.

Mobile Rich Media

Advertising agency DDB Chicago is expanding its mobile capabilities through a partnership with Celtra, a rich media mobile advertising company. Using Celtra’s AdCreator 3 platform, DDB Chicago plans to “raise the bar” on mobile creative, explained DDB mobile exec Dirk Reints. “I think too often what a lot of brands and agencies do is try to squeeze online creative into mobile, and we want to have a mobile-first mentality,” he said. “There are a lot of opportunities where we can integrate social with mobile as well as video and some other unique features.” Read the press release here.

Programmatic 101

Chango’s Ben Plomion breaks down the current uses of programmatic in a column for Business 2 Community. The two most recognizable use cases are search retargeting and site retargeting. Although it left out some of the technical aspects of programmatic, the article tries to simplify it. Read more.

But Wait, There’s More!