"I don't think the industry has settled on a definition. Programmatic is partially about RTB, partly about doing more automation around the process of buying and selling advertising. Programmatic is a Rorschach test – what does it meant to you? Everyone has a different take based on their business and what their particular technology does. We're trying to draw a big tent around programmatic and make sure that our system supports all the variants of what it will eventually become."
Everything You Wanted To Know About LiveRamp, The Data Connecter Everyone Uses TubeMogul Talks Programmatic Direct In Video, As Q4 Revenue Rises 64% Criteo Shutters AD-X Attribution Tool, Turns To Partners For Cross-Device Tracking Snapchat’s Discover Feature Could Be The Key To Brand Storytelling AmEx: We Don’t Agree With Industry Viewability Standards Questions For Resolution Media: How One Agency Broke Into Facebook's Partner Program A Viewable Feast Cheat Sheet: How Will OpenRTB 2.3 Change The Native Ecosystem? Rocket Fuel Starts Profitability Push As Core Insertion Order Business Wheezes»
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