Quote: Rubicon Project's Chief Scientist On Defining 'Programmatic'

richter-define"I don't think the industry has settled on a definition. Programmatic is partially about RTB, partly about doing more automation around the process of buying and selling advertising. Programmatic is a Rorschach test – what does it meant to you? Everyone has a different take based on their business and what their particular technology does. We're trying to draw a big tent around programmatic and make sure that our system supports all the variants of what it will eventually become."

-Neal Richter, speaking with AdExchanger yesterday at the Rubicon Project Summit in NYC.

1 Comment

  1. Jon Mansell

    Programmatic = A method of digital media commerce executed without the use of an IO (Insertion Order).


Add a comment

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>