"I don't think the industry has settled on a definition. Programmatic is partially about RTB, partly about doing more automation around the process of buying and selling advertising. Programmatic is a Rorschach test – what does it meant to you? Everyone has a different take based on their business and what their particular technology does. We're trying to draw a big tent around programmatic and make sure that our system supports all the variants of what it will eventually become."
Why In-Banner Video Won’t Die Adobe Pitches Marketers On A Cross-Device Data Co-op, But Privacy Is A Snag MyWebGrocer Links Digital Video Ads To In-Store Sales For CPGs The IAB’s New In-Feed Ads: Scaling Education Instead Of Technology As Univision Begins An 18-Month Partnership With Snapchat, Will The Platform Prove Its Value? Pandora’s Revenue Gets A Boost From Local, Programmatic Still Nascent AOL Debuts Video Formats That Augment Pre-Roll Spots App Fraud Starts To Hit Its Stride Growth From Omnicom’s Programmatic Arm Accounted For $30M In 2015’s Second Quarter»
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