Home Ad Exchange News Google Gets Social By Proxy; AdBlock Fast Is Back In The Google Play Store
Ad Exchange News

Google Gets Social By Proxy; AdBlock Fast Is Back In The Google Play Store

By AdExchanger

SHARE:

socialnetworkingHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Google + Twitter

Twitter’s head of US ad sales, Matt Derella, spoke with Digiday reporter Garett Sloane about an increasingly important engine of growth for the social media network: Google. Twitter is in beta with DoubleClick and a small brand roster to better demonstrate ROI for campaigns by linking ads to eventual sales. Google has also helped Twitter measure the impact of tweets shown in search results pages (which, Derella claims, extends Twitter’s monthly user count of 300 million people by an additional 500 million). More.

Back On The Block

After its ousting from the Google Play store earlier this month, AdBlock Fast is back in action. AdBlock Fast was one of the first apps to take advantage of the content-blocking API in Samsung’s new mobile browser – and it was also the first to get the boot. According to Google, it was kicked out for interfering with other third-party apps and services in the store. But, as TechCrunch’s Sarah Perez points out, that makes no sense – ad blocking was exactly what Samsung was inviting third-party developers to do. Now, with the reinstatement, it seems like Google is singing a different tune (or at least a more consistent one). If an app integrates with another app through an authorized channel like an API, that’s cool. But if a developer hinders another app’s ability to do business, it’s sayonara.

Be My Valentine

“Despite recent differences of opinion, ANA and 4A’s enjoy a long-term collaborative working relationship, based on mutual respect,’” writes ANA EVP Bill Duggan and 4A’s EVP Tom Finneran in a column at Ad Age. The piece tries to massage out some recent tension between the two trade orgs. Duggan and Finneran use most of their column inches to address the relatively innocuous matter of how agency “project work” is designated, but like a couple happily lost in small talk after a big argument, reconciliation seems to be the main point. More.

But Wait, There’s More!

Tagged in:

Must Read

Comic: Shopper Marketing Data
Commerce

Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina

Infillion, an ad tech business built on M&A, is back with another acquisition. This time it’s Catalina, a century-old market research and shopper marketing company with roots in physical cash register machines.

Programmatic

This Election Season, Buyers Can Curate Deals Based On Voter Values

OpenX and Givsly’s new curation solution lets political campaigns reach voters based on data sourced from nonprofits, rather than traditional party affiliation.

Commerce

Walmart’s Ad Revenue Totaled $6.4 Billion In 2025 As The Ecommerce Flywheel Started To Spin

“Fully a third of our profit in the most recent quarter was related to advertising and membership income,” Walmart CFO John David Rainey told investors on Thursday.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: AI-TA?
earnings

Q4: Omnicom’s IPG Merger Is An AI Test Case

Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for combined holdco.

Digital-native brands need to figure out how to win in retail shelves. They're finding it difficult, to say the least.
Commerce

Big CPG Brands Are Quick To Cut Ad Spend Amid A Tough US Market

Companies like P&G, PepsiCo and Colgate-Palmolive are cutting marketing spend as the easiest and quickest way to protect profitability.

Publishers

How The Minnesota Star Tribune Protects Advertisers While Covering ICE Crackdowns

Amid a federal crackdown and local unrest, Minnesota’s biggest newsroom is proving brand safety and hard news can coexist.

Popular

  1. Comic: Shopper Marketing Data
    Commerce

    Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina

    Infillion, an ad tech business built on M&A, is back with another acquisition. This time it’s Catalina, a century-old market research and shopper marketing company with roots in physical cash register machines.

  2. Programmatic

    This Election Season, Buyers Can Curate Deals Based On Voter Values

    OpenX and Givsly’s new curation solution lets political campaigns reach voters based on data sourced from nonprofits, rather than traditional party affiliation.

  3. Close-up of a figure in a blue shirt, likely a man, with his hands on a laptop keyboard
    Marketers

    Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far)

    During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect with Ad Land at some point.

  4. Data Privacy Roundup

    How Agentic AI Can Break In The Real World

    As companies rush to roll out “helpful” AI bots, they’re inadvertently giving those agents broad access to sensitive data and opening the door to leaks.

  5. Upstream.tv company launch on Nasdaq billboard in NYC
    CTV

    CTV Should Be Automated – But It Doesn’t Need To Be Programmatic

    Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct TV and streaming ad sales. The platform launch and company rebrand strive to highlight the role of TV and streaming as an upper-funnel awareness channel.