Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Serious Pinterest
Pinterest is slowly opening its gates to developers. Its latest platform release lets developers access the data of pinners who connect their accounts to external apps. As TechCrunch reporter Matthew Lynley points out, intent signals abound. “One project involved shipping recipe data that users have pinned over to Instacart, which users could then use to order ingredients for recipes they were interested in cooking.” More. The news follows the launch of a marketing partner program and ads API. AdExchanger story.
TubeMogul paired up with Site Tour, an ad exchange for out-of-home media that will let TubeMogul clients buy billboard, kiosk and elevator screen ads programmatically in Australia. Site Tour CEO Michael Scruby heralded “a new audience for video advertisers and a new revenue channel for out-of-home media owners.” Despite developments like Xaxis’ fairly recent DOOH programmatic product, DOOH seems to be moving at a crawl. Cadreon Australia is the first TubeMogul client to trial the offering. Read the release.
Peeling Back The Onion
The Onion has plans to become a full-fledged digital media platform with a portfolio of properties and apps. A story in The Atlantic describes “plans to spin off several new websites, launch a studio to develop films and TV shows, and possibly, raise money from new investors.” A site redesign follows other publications that have adopted infinite scrolling, larger headlines and flexibility across mobile, desktop and tablet displays. According to Mike McAvoy, president and COO at Onion Inc., “An avalanche of money is waiting for whoever effectively blurs the line between publishing and advertising.”
Mike Bloomberg Woos The Gray Lady
Michael Bloomberg has his eye on The New York Times, sources tell Fox Business correspondent Charles Gasparino. “There really is meat on the bones. … From what I understand from management in the company, this is real.” Gasparino calls this a deal that will unfold over many months, even years, so don’t hold your breath. A deal would complete a trifecta of moguls coming to the rescue of growth-challenged news brands, roughly 18 months after John Henry and Jeff Bezos nabbed The Boston Globe and The Washington Post, respectively. A sale could give the Times breathing room as it solves for mobile and viewability. More from AdExchanger.
Apple TV’s Project
Apple’s pay-TV dreams are on a collision course with the inherent complexities of local and sports TV broadcasting. Jan Dawson, a founder at Jackdaw, writes for Re/code that “there’s a huge opportunity no company but Apple from outside the traditional pay TV space can likely tap into.” Securing local TV and sports distribution, considered a given by many subscribers, would require a massive, nationwide deal-making campaign from Apple. It’s a tall order, but the road’s been paved by the likes of Dish and DirectTV.
You’re Hired!
- JT Kostman Appointed Chief Data Officer Of Time Inc. – press release
- Cisco Names Chuck Robbins CEO – Fortune
- Integral Ad Science Adds Four Data Technology Experts To Its Team – Digital Journal
- Condé Nast Entertainment Names Joy Marcus EVP And GM Of Digital Video – press release
But Wait, There’s More!
- The Ad-Tech Wave Is Gonna Crash – MediaPost
- Don’t Sleep On Content Marketing – WSJ
- Fullscreen Acquires Social Media Studio McBeard – TheWrap
- Digilant Announces Strategic Partnership With Integral Ad Science – press release
- 5 Principles For Making Programmatic Creative Work – Marketing Land
- 10 Facts You Should Know About The Agency Business – Ad Age
- Gameit Closes $1.6M Seed Round, Launches Free Mobile Trivia App That Rewards Consumers For Engaging with Brands – press release
- BrightRoll’s COO Falck: Nielsen is Bringing Mobile Ads To “Parity” with Desktop with Digital Ad Ratings – Beet.TV
- Retale, An App That Puts Weekly Store Circulars On Smartphones, Raises $12M – TechCrunch
- Gravity4 Buys Euro Search Platform adX – press release
