AI

Spotlight recently partnered with Cheil UK to help the agency give its clients better insights that they can use to stand out in AI search.

Wondercraft’s new tool generates and revises audio content via natural language prompting, without the need for advanced technical skills.

A recently proposed Senate bill seeks to determine fair use cases for LLMs training on personal data and copyrighted material, along with the penalties for misuse.

When used strategically, AI can produce content on par with the quality of marketers’ work. What does that mean for the job market?

Carat is using “people-powered” AI to build agents that understand how to best reach specific audience personas.

The rapid evolution of generative AI technology has created uncertainty between brands and their agencies. But finding answers can be difficult when advertisers often don’t even know what questions to ask.

Long before the AI hype kicked off in earnest, Eric Schwartz was already working with machine learning tools to develop optimized ad tech products.

Making Science recently launched an AI tool that helps advertisers optimize their marketing campaigns while maintaining creative control.

Instead of trying to reduce AI hallucinations, AI startup Springboards is leaning into them, intentionally generating inaccurate, absurd outputs to spark creativity.

Nexstar’s digital strategy will now use Salesforce’s agentic AI capabilities, hoping to unify the sales pipeline into one system.