Event Coverage

Why is programmatic media buying so dang complicated? That question was an ever-present topic at the 2025 ANA Media Conference in Orlando, Florida this week.

For two days, retail media luminaries gathered to discuss how best to expand the category’s effectiveness (and budgets) for brands and advertisers – without, of course, overlooking how the end goal consumer will react.

Arete Research’s Richard Kramer and Rocco Strauss predicted a reckoning in the year ahead for companies that depend on digital ad revenue, which they expect to decline by 5% to as much as 10% in 2023, thanks to “demand destruction.”

What do cats, dogs, BOPIS, contextual advertising, in-housing, open web standards, identity graphs and astrology have in common? All I can say is that we covered a lot of ground during Day Two of AdExchanger’s Programmatic.IO digital event on Wednesday. Read on for your recap. (And here’s what we got up to on Day One.) […]

While industry executives were ogling Alexa-enabled gadgets and 8K roll-up TVs at CES on Tuesday, Martin Sorrell took the stage to talk about the future of the industry and his new holding company, S4. The former WPP CEO, joined on stage by S4’s newly minted board members, MightyHive CEO Pete Kim and MediaMonks CEO Wesley […]

Dmexco is shrinking, becoming less international and is evolving into a vendor showcase. Multiple industry vets told AdExchanger that the sprawling event, considered a must-attend conference along with CES and the Cannes Lions, felt like “sellers talking to sellers.” Many also noted a lack of agency presence. “There seems to be less in the way of […]

The Digital Marketing Exposition & Conference (Dmexco) kicks off Wednesday in Cologne, Germany, the first event since its main organizer parted ways with the conference’s co-founders. That led some marketers to question the future of the conference and if it would remain a “must-attend” among the ranks of CES and Cannes Lions. But it seems […]

  GroupM Chairman Irwin Gotlieb has always had an intuitive eye for technology. He’s been applying it to the CES show floor since the 1970s, when it was called the Comdex computer expo show and disc drives sold for $400,000. Gotlieb began offering his knowledge to clients, vendors and other partners on his legendary floor […]

Despite a year marred by brand safety blunders, measurement errors and targeting missteps, marketers are mending ties with Facebook and Google as they place blame for the industry’s many issues on its ad tech underbelly. “Just 25% of CMOs’ digital media investment reaches target audiences,” said ANA CEO Bob Liodice during his opening remarks at […]

There’s a “simultaneous frustration” on the buy and sell sides to move beyond legacy TV currency standards like C3 ratings, said Linda Yaccarino, chairwoman of advertising sales and client partnerships at NBCU, at the 4As Transformation show in Los Angeles on Tuesday. This upfront season, NBCU is asking buyers to rethink the way they approach […]