Marin Software is a stalwart of the search space and a minor player in what it calls “performance display.” Ten percent of its revenue comes from nonsearch channels, primarily the Google Display Network, Criteo and Facebook. (It’s a Preferred Marketing Developer). CEO Chris Lien spoke with AdExchanger about his company’s baby steps in programmatic and […]
For many media agencies, Search has always commanded a significant percentage of client budgets. But over the past few years, with the “search-display” paradigm trumpeted within the ad technology landscape, data-driven display ad platforms have increasingly complimented Search budgets as agencies look to address the “right” audiences across the Web. Philippe Sloan, SVP, Director of […]
Simply Hired is, simply put, a search engine for jobs. But with new president and CEO James Beriker aboard, after his chief executive experience at Efficient Frontier and Dapper (acquired by Yahoo in 2010), the job search business may receive a media makeover. Upon the early 2012 completion of the company’s restructuring, Beriker was hired by the […]
Two trends dominated the paid search space during the holiday season of 2012: mobile impressions and spend, and Google’s new Product Listing Ads. Google transitioned its Google Shopping search from a free model to a paid one. The new PLAs work more like AdWords, with retailers and merchants providing Google with information about a product, […]
Having spent five years growing job marketplace Personforce along with a partner, Rohin Dhar and his co-founders are taking aim at the price of things with Priceonomics, a pricing search engine. The idea sounds straightforward enough: crawl through the web and figure out how much used things (e.g. your old iPhone 4) are worth based […]
AdExchanger caught up recently with search services and ad tech provider, Adchemy, and its CEO Murthy Nukala. Nukala sees a change in the way intent will be captured in the future. Is the power of bottom-of-the-funnel search going away? Read on. AdExchanger: What are the touch points for capturing intent in digital, in your estimation? […]
Setting aside for a moment the credibility gap inherent in any new Yahoo product launch – let alone a search product – you have to admire the company’s brazenness in talking up the ad potential for Axis, its new lightweight browser geared toward smartphones and tablets. Below are a few choice comments Ethan Batraski, director […]
