Quote: Think Like A Media Company by Judith Aquino // Wednesday, April 10th, 2013 – 6:04 pm. "The key thing to realize is that you don’t find customers anymore. They find you. To make that happen more often, you need to think like a media company and produce the content that people want to consume. We get about 10,000 leads a month from our blog and 30% of those leads came from a blog post that was posted that month. I could fire my blogging team and our lead gen would only drop 30% the next month. If I fired my entire AdWords team, that lead gen would go down 100%." -Mike Volpe, CMO of HubSpot, in remarks at SugarCon 2013. Add a comment Click here to cancel reply. Name (required) Email (will not be published) (required) Website Comment XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> Notify me of follow-up comments by email. Notify me of new posts by email.