The Media Metrix Multi-Platform "combines comScore’s flagship products to accurately account for unduplicated audiences across the desktop, smartphone, and tablet platforms," said Jeff Hackett, EVP of comScore, in a statement about the top 50 properties. "This unified view of digital audiences not only establishes a new measurement standard for the industry, but also has the potential to unlock insights that can deliver substantial, currently unrealized value to our publisher, advertiser, and agency clients."
PubMatic Cuts 8% Of Workforce Are Direct Buys The Only Way To Keep The Industry Fraud Free? ComScore’s CEO On What The Rentrak Merger Means ComScore and Rentrak To Merge In Run To Rival Nielsen In Measurement Axel Springer Will Spend $343M To Acquire Business Insider, Proving It's Good To Be A Digital Media Startup In 2015 Yahoo Unites Its Programmatic Tech Under The BrightRoll Name – Will Advertisers Get On Board? Magna Global: Programmatic Will Eat Half Of Display And Video Ad Budgets By 2019 Influencer Marketing Is Not Flying Under The Radar Any Longer Oracle’s Marketing Cloud Chief On The Next Phase For DMPs And Building A Universal ID Graph»
Add a comment