1 response

  1. A.S.
    April 9, 2014

    The industry has somehow allowed video viewability conversation to morph from a metric that was meant to ensure video has a chance at human impression, to a metric on engagement.

    The conversation needs to be brought back to the original goal. Is it a human being that this ad is served to and is it in a range on the page where it can be viewed. The fact that "The brand doesn't usually show up in the first two seconds of an ad," is completely besides the point. This is not an engagement metric.

Leave a Reply