On Wednesday, Tremor Media rang the register to the tune of $40 million with lead investors Draper Fisher Jurvetson Growth Fund taking charge and participation from DFJ and Triangle Peak Partners among others. Read the release. And, read more from All Things D's Peter Kafka.
Jason Glickman, CEO of Tremor Media, discussed the investment and opportunities ahead for the company.
AdExchanger.com: What were you looking for in terms of a lead investor for this round? Is there a strategic angle, for example?
JG: We are thrilled that DFJ Growth Fund is our lead investor because they understand the market better than almost anyone else, have great experience in this space, have a strategic approach to video and I view them as a great partner for this push.
Given your stated interest in possible acquisition with this new round of funding, what type of investment opportunity would be a good fit potentially? -Go deep in technology, buy services overlays, etc.?
We are not publicly divulging specifics on our strategy, but we do see huge growth potential for digital video in areas including mobile video, set-top boxes, over-the-top video, etc. and we see Tremor Media technology as having the potential to become core to all of these technologies. We have a three-screen strategy on our roadmap. We are also heavily investing in our core technology platform for advertisers
Regarding set-top boxes, when do you expect to see scale from this business opportunity? What will be the key drivers - any timeline?
We expect the next 24 months to be an aggressive period of growth for set-top and over the top video advertising. The key driver is user consumption and scale. Many of the largest hardware providers in that space are dedicating significant money to promoting user adoption of these services.
Any plans for Tremor Media to address a sell-side platform solution for publishers which not only manages video, graphical display, text ads, etc., but also identifies actionable data available to publishers for both their guaranteed and non-guaranteed inventory?
This is already core to our offering today. Acudeo is a publisher-facing tool and we offer robust solutions for publishers to maximize their revenue from any ad source or technology provider, not just Tremor Media. Data and analytics is an important component of our offering. Our focus remains squarely on video formats in particular.
By John Ebbert