Facebook And eBay Join Programmatic I/O Conference by John Ebbert // Tuesday, February 19th, 2013 – 12:25 pm. AdExchanger is pleased to announced new panelists have been added to our April 8 Programmatic I/O conference taking place at San Francisco's St. Regis Hotel. Nicolas Franchet, Head of E-Commerce, Global Vertical Marketing at Facebook, and Gautam Thakar, GM, eBay Advertising, will join our "E-commerce and Targeting The Shopper" panel. One of several conference themes, marketers are increasingly using programmatic media to address audiences through the E-commerce channel. A sample of questions to be explored with the panel: What are the options for marketers today as they look to extend their media plans to E-commerce? How does a marketer's data play into E-commerce opportunities? What is retargeting? What can the marketer do today - and tomorrow? Is there a brand awareness opportunity for marketers in E-commerce? If so, how does the marketer measure? AdExchanger will announce more speakers and a complete agenda in the coming weeks. Stay tuned to Programmatic I/O's website (www.programmatic.io) for more updates. Add a comment Click here to cancel reply. Name (required) Email (will not be published) (required) Website Comment XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> Notify me of follow-up comments by email. Notify me of new posts by email.