Open Sez Me: Advertising Exchanges in Asia

According to a statement by Alibaba Group Chairman, Jack Ma, brandrepublic reported late last week that the Alibiba Group is combining Alimama and Taobao.com increase the opportunity for advertisers and publishers.

Alimama is the online advertising exchange under Alibaba and Taobao.com is an e-commerce site according to the article.

We cannot confirm any of this due to our lack of chinese language skills.

Here's a screenshot of the Alimama website in case you don't want to clickthrough and look:

Alimama Ad Exchange

Brandrepublic suggests that the market which Alimama serves is currently much smaller than the major players in Asia: Google and Baidu.

 

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