Must Read The Marketer's Guide To AI In Marketing And Advertising Why Would Snapchat Borrow Cable TV’s Business Model? With Changing Auction Mechanics, More Agencies Go Direct To Publisher AT&T To Acquire Time Warner, Becoming Latest Media Giant With Cross-Device Mojo Why Atlas And Audience Network Survived Facebook’s Foray Into Ad Tech ANA Masters Airs Familiar Problems, But Only CMOs Can Solve Them Reebok: A Brand Marketer Looks For Performance Turner: Programmatic Has The Highest ROI When It Has A Built-In Measurement Loop Hearst’s Julie Clark: Header Bidding Brings Publishers And Marketers Closer Together » Open Sez Me: Advertising Exchanges in Asia by AdExchanger // Monday, September 8th, 2008 – 5:25 pm Share: According to a statement by Alibaba Group Chairman, Jack Ma, brandrepublic reported late last week that the Alibiba Group is combining Alimama and Taobao.com increase the opportunity for advertisers and publishers. Alimama is the online advertising exchange under Alibaba and Taobao.com is an e-commerce site according to the article. We cannot confirm any of this due to our lack of chinese language skills. Here's a screenshot of the Alimama website in case you don't want to clickthrough and look: Brandrepublic suggests that the market which Alimama serves is currently much smaller than the major players in Asia: Google and Baidu. Add a comment Click here to cancel reply. Name (required) Email (will not be published) (required) Website Comment XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> Notify me of follow-up comments by email. Notify me of new posts by email.