Must Read
The In-Game Ad Market is Expanding, One SDK At A Time
In-game ad platform Gadsme released a new SDK for non-Unity game engines. It’s the latest example of in-game ad platforms expanding SDK support in a quest for more premium inventory.
What Publishers Need To Know About Floor Pricing
At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their flooring strategies.
Why Mondelez Piloted A Shopper Marketing Test Between Albertsons And Fetch
“I always said, I think we need to change our title, because it’s not the old school shopper marketing,” said Anne Martin, director of shopper marketing for Mondelez International, which owns Oreo, Ritz, and a variety of other snacks.
Forget The FUD, Now DoubleVerify Wants Advertisers To Get Back Into The News
Even brand safety companies think news blocking has gone too far. DV is exploring ways to help advertisers support legitimate news and just hired its first-ever head of news.
To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model
Sovrn is now offering its header bidding managed service, dubbed Ad Management, as self-serve software for a flat CPM fee.
Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization
On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. The deal was first rumored in July.