Home Online Advertising Key Ad Leader Ramaswamy Leaves Google, Prabhakar Raghavan To Take His Place

Key Ad Leader Ramaswamy Leaves Google, Prabhakar Raghavan To Take His Place

SHARE:

Ryan Joe contributed

One of Google’s key ad executives is riding off into the VC sunset.

Sridhar Ramaswamy, SVP for ads and commerce,  will depart the Googleplex for a role with Greylock Ventures, Forbes reports.

Prabhakar Raghavan, VP of Google cloud apps, will become the new ads honcho.

“I’ve long admired how Sridhar and his team have led innovation in advertising for our industry, built on the most amazing infrastructure,” Raghavan said in a statement. “I’m honored to take on this very important mission to help billions of people find useful, relevant commercial information and ensure that users, creators, publishers and advertisers are able to thrive in an ecosystem built on transparency, trust and value.”

Ramaswamy helped Google’s ad platform business grow from $1.5 billion to $100 billion over 15 years. “Google’s ads business remains strong and I am happy to transition this world-class product and engineering organization to a leader of Prabhakar’s caliber,” Ramaswamy said in a statement.

Google CEO Sundar Pichai also gave his vote of confidence in a statement, citing Prabhakar’s “incredible management experience, and the deep technical expertise to match.”

Meanwhile, Ramaswamy will help Greylock work with companies focused on big data, machine learning, artificial intelligence and analytics.

Must Read

Lionsgate Enters The Ads Biz With An Exclusive Ad Server

The film and TV studio Lionsgate has chosen Comcast’s FreeWheel as its exclusive ad server to help manage and sell the growing volume of ad inventory Lionsgate creates with new FAST channels.

Layoffs

The Trade Desk Lays Off Staff One Year After Its Last Major Reorg

The Trade Desk is cutting its workforce. A company spokesperson confirmed the news with AdExchanger. The layoffs affect less than 1% of the company.

A Co-Founder Of DraftKings Wants To Help Creators Monetize Content

One of the DraftKings founders now leads HardScope, parent of FaZe Clan, aiming to bring FaZe’s content and distribution magic to creators beyond gaming.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

APIs Have Had Their Moment, But MCPs Reign Supreme In The Agentic Era

On Tuesday, Infillion launched fully agentic media execution platform built on MCP, marking a shift from the programmatic to the agentic era.

Albertsons Launches New Off-Site Click-to-Cart Tech

The grocery chain Albertson’s is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. It’s new click-to-cart product should help.

Pinterest Acquires CTV Startup TvScientific (Didn’t CTV That Coming)

Looks like Pinterest has its eyes – or its pins, rather – fixed on connected TV.