On the video front, where revenue grew 132% year over year, Sizmek recently rolled out a beta version of its Video Verification solution, which allows advertisers to verify where and in what context a video ad is being served. The tool is designed to reduce wasteful spend as advertisers often pay for premium video inventory that isn’t delivered as promised. Interesting, Extreme Reach – which purchased Sizmek’s divested video ads business last August – just acquired BrandAds, which provides a video ads verification system designed to combat that very problem.
According to Nguyen, video online advertising business accounts for roughly 10% of Sizmek’s revenue.
Like Conversant, which also had its 2014 Q1 earnings call Tuesday, Sizmek’s direction has changed significantly over the last year; the company has been consolidating the various point solutions its acquired over the years (including campaign-management tools, an ad server, data tools for programmatic solutions and rich media tools). The goal is to provide a platform through which clients can optimize the delivery of contextual ads across devices.
Sizmek works with 5,000 agencies across 48 countries.