Home Platforms Disney Misses Q3 Revenue As An Unfazed Bob Iger Dishes On Disneyflix

Disney Misses Q3 Revenue As An Unfazed Bob Iger Dishes On Disneyflix

SHARE:

Disney missed its earnings expectations on Tuesday by a smidgen, causing its stock to dip about 1% in after-hours trading.

But you can’t keep a good mouse down.

Analysts expected $1.95 per share on revenue of $15.4 billion in the fiscal third quarter. Instead, Disney posted $1.87 per share on $15.2 billion in revenue – not to mention a 2% decline in ad sales revenue at ESPN due to fewer NBA finals games.

Despite the miss, investors were most interested in Disneyflix. On the company’s earnings call, Disney CEO Bob Iger fielded questions almost exclusively focused on its plans for subscription streaming glory.

For example, why is Disney planning three separate apps for its content – one for sports, one for Disney and one for Hulu – when there’s already so much fragmentation in the market?

Don’t worry about that, Iger said. Consumers don’t want everything in one “gigantic aggregated play.” Each service has its own flavor that will attract a different audience demographic, he said. If a consumer wants all three, there’s an opportunity down the road to offer packages for a different price.

Next question: Does Disney really have a chance of competing with Netflix? Sure, Disney has access to a library of valuable content – Marvel, Lucasfilm, Pixar, assets on the docket from the pending Fox acquisition, including FX and National Geographic – but Netflix offers way more choice.

To that, Iger threw a little shade in Netflix’s direction. Netflix has volume, he said, but Disney is in the “quality game.”

“I’m not in any way suggesting Netflix is not in the quality game – there’s a lot of quality content there – but they’re also in the high-volume game, and we don’t really need to do that,” he said.

OK, but doesn’t Disney have a bunch of existing licensing deals that prevent it from including some of its best content in its D2C Disney offering?

Disney didn’t embark on its streaming dreams without considering that a number of its products are hampered by extant licensing arrangements with distributors, including Netflix.

What can you do? Disney plans to take advantage of whatever windows open down the road that enable it to reclaim that content for its own service. It’s also got a 2019 movie studio slate that is “unencumbered and clean” and includes foregone hits, including Frozen 2.

“We’ve always believed we have the brands and the content to be extremely competitive and thrive alongside Netflix and Amazon and anyone else in the market,” Iger said, noting that the addition of Fox content will just sweeten the deal for consumers.

But speaking of sweetening deals and distribution, Iger was mum on what happening with Fox and its Sky acquisition.

Despite missing Wall Street’s numbers, Disney posted $2.9 billion in studio entertainment revenue (up 20% YoY), $5.2 billion in parks and resort-related revenue (up 6% YoY) and $6.25 billion in media and networks revenue (up 5% YoY). Consumer products revenue slipped 8% YoY to slightly more than $1 billion.

Tagged in:

Must Read

Kickbacks Takes An Outsider’s View While Bringing Ads To AI Agents

Andrew McCalip is a founding engineer at Varda Space Industries, where he oversees the manufacturing of things like hypersonic reentry vehicles and satellite buses.

CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted

A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data for 94% of CTV ad impressions.

Advertisers Await Programmatic Pause Ads

The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their repertoire.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Why Media Mergers And Spin-Offs Don’t Always Keep Their Promises

With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with.

TransUnion is partnering with Blockgraph so that advertisers can use its identity data to target, reach and measure TV households across channels.

How This Disaster Relief Nonprofit Tapped First-Party Data To Reach Donors Year-Round

Staying top of mind for potential donors is an ongoing challenge for Direct Relief. Nexxen’s audience curation helped it spread and sustain awareness.

Why Major UK Publishers Are Finally Joining Forces To Curate Ad Inventory

Atria’s collective approach is a response to growing monetization challenges and the need to protect the value of human journalism in the AI era.