Search and digital marketing platform Kenshoo has hired Doug Chavez as global head of marketing research and content. Chavez will lead a group analyzing data from the Kenshoo platform and producing insights on the search and mobile advertising space.
Chavez, previously SVP of emerging media at Universal McCann Worldwide, VP of marketing at RadiumOne, director of marketing at Del Monte Foods and director of ad solutions at Yahoo, said he joined the company to help Kenshoo provide “thought leadership” through data derived from $200 billion in online sales passing through the platform.
“Our job with the research team is to look at all of the data coming out of our platform,” Chavez said. “How do we understand that better? What lenses should we be looking at that through?”
Chavez said his background as an advertiser – reporting to the chief marketing officer at Del Monte, for example – makes him suited to lead research that is relevant to Kenshoo’s users.
Earlier this month, the company announced a partnership with Facebook on its Intent-Drive Audiences (IDA) marketing solution. The offering is designed to connect clicks on search ads to Facebook audiences, and allow marketers to optimize their search advertising to target audiences that are more likely to click.
Tel Aviv-based Kenshoo raised $20 million in April, bringing its total funding to date to $49.7 million.