1 response

  1. Rob Finora
    August 1, 2012

    FB Data will be the driving force in a FB Ad Network model and advertisers will embrace it. How the bar is set will determine the outcome for publisher value. Is it the advertiser that drives down CPMs for FB data + FB inventory or will FB set the bar above current price supports verses traditional targeted advertising we have today? FB is a public company and will now be pushed hard for quarterly results so that bar will be under lots of pressure.

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