1 response

  1. Jay Friedman
    April 17, 2013

    Great stuff, John. The hashtag idea could send the agency world reeling in the beginning. I say this because getting the most out of it would require a human to monitor the top trending hashtags and write copy in near real-time to exploit the benefits. #PrayForBoston trended huge the other day. Ebbert's Ice Cream might target that with a simple "Praying for Boston at here at Ebbert's Ice Cream." A human has to craft that, though. Clients already tend to underpay agencies (or agencies undersell themselves, you pick), so the need for more high-level, mature head count could be a source of real difficulty for clients and agencies in the beginning.

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