Helene Monat is President, AdSafe Media, an advertising technology company. AdExchanger.com: What challenge does AdSafe Media solve for marketers? HM: AdSafe Media was founded with the goal of helping brands implement safe and successful digital advertising strategies. While many brands and agencies have adopted best practices for advertising on the Internet, the complexities of the […]
David Smith is CEO of Mediasmith, a digital advertising media agency. AdExchanger.com: What trends can you share with us regarding the media buying you’re doing on behalf of clients today? DS: There is a lot of change happening in the area of digital media strategy, planning and message distribution. Please notice that we’ve walked away […]
Nay-sayers: ready to admit that online display advertising is not dead – it’s just getting started? In its latest Q1 earnings report, Valueclick sheds light on the growing opportunity in display as display ad revenues increased from the prior year according to PaidContent after VLCK’s earnings conference call: “Display beat expectations, gaining 2 percent to […]
