MDC Partners CEO Scott Kauffman runs his agency network a bit differently than his peers. While the agency founders’ culture has come under fire recently by some, Kauffman, who has been CEO at MDC since 2015, actively facilitates it. MDC takes a majority stake in agencies and lets its entrepreneurs drive their own growth rather […]
Last year, when Publicis Groupe said it would pull out of the Cannes Lions festival and awards show and reinvest the funds in an artificial intelligence platform, it sparked other holding companies to rethink their presences. Many had become concerned that the festival, which takes place every June along the beach in the south of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cannesultants Cannes Lions kicks off next week, but without the hometown hero. Last year, the French holding company Publicis Groupe said it would forgo Cannes and other award shows in 2018 and reinvest savings in an AI platform. In a press release on Monday, […]
It’s a transformational time for Cannes Lions. After industry leaders this year criticized the festival for becoming too bloated, the company announced a set of changes last month to streamline the event and bring the focus back to creativity. Last Friday, Chairman Terry Savage stepped down after leading the festival for more than three decades. […]
Ascential plc, which owns the Cannes Lions advertising festival, revealed Tuesdsay that it has agreed to acquire MediaLink. The acquisition price depends on MediaLink’s performance from 2017 through 2019, and is capped at $207 million, though the companies expect the final consideration will be closer to $121 million. Read the release. MediaLink’s unaudited revenue in […]
As agencies, media companies, and platform players converge on the south of France for the annual Cannes Lions festival, the overall state of their industry appears to be strong. In its latest media spend forecast, Magna Global remains bullish on both total media owner advertising revenues and programmatic revenues. Meanwhile, total media spend will grow […]
Facebook has made so many embellishments to its ad monetization machine in the past year that communicating it all to clients has become a big chore. This week in Cannes, the company participated in a “Creativity at Scale” panel and convened its 18-member Client Council to discuss its embrace of hashtags, its recent decision to […]
AdExchanger is in the French Riviera, where some 12,000 people have gathered for the 60th annual Cannes Lions festival of creativity. We’ll have updates throughout the week, and a definitive (!) answer to the question, Can Big Data can play nice with the Big Idea? This morning Adobe hosted a discussion around advertising and trust, […]
