CNN

People Inc. is offsetting a 50% decline in Google search traffic through off-platform growth and its highest digital revenue gains in five quarters.

Critics say the FTC’s deal with OMG/IPG prohibits agency practices that don’t exist. And it distracts from legitimate concerns about brand safety news blocking and principal media.

Warner Bros. Discovery officially launched OpenPath last week, with the goal of driving demand for its news sites’ display inventory. But for now, CTV is not part of the integration.

A web crime ring that sold Facebook account service tickets collapses in dramatic fashion; how US antitrust precedent could inform the DOJ/Google ad tech trial; and more publishers turn to paywalls as the open web shuts its gates.

Winners and losers are emerging from the streaming melee. (Or at least the winenrs are.) Plus, CNN will begin testing metered content.

Publishers are in the business of selling their readers’ attention to advertisers. But in response to consumer preferences and regulatory pressure, publishers should reposition themselves as champions of data dignity.

Paramount Global finally agreed to merge with Skydance Media, but it’s not out of the woods yet. Plus, is YouTube really worth $455 billion?

The challenges facing digital advertising feel bigger than ever. But when you’re in Cannes, you can’t help but focus on the positives. Here are the six biggest ad industry trends and positive takeaways from this year’s show.

Nubai claims that if buyers don’t shell out for premium placements like on CNN and Fox News, Outbrain instead places their links on less-reputable sites that have been found to attract a high degree of sophisticated invalid traffic – aka bots.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s In Store? Netflix’s latest effort to push ads onto subscribers is – you guessed it – a retail bundle. The company is piloting a new package deal with French retailer Carrefour, Bloomberg reports. Customers in the French cities of Bordeaux and Rouen […]

This week, the AdExchanger Commerce newsletter examined a microcosm of the affiliate marketing and ecommerce business in the form of CNN Underscored, the news company’s product-selling site and content marketing unit.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is riled up over Nielsen’s plans to incorporate Amazon’s streaming data in time for the next season of Thursday Night Football. On Wednesday, the ratings giant responded to the letter the Video Advertising Bureau (VAB) sent […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Begun, The Clone War Has The robots are taking over, and publishers are fighting back. A growing list of media outlets are attempting to stop AI bots from copying their content, CNN reports. Last week, The New York Times, Reuters and CNN led […]

After years of courting lower-funnel performance budgets – and charging on a cost-per-click basis – Outbrain foresees further growth in attracting upper-funnel spend. It’s doing so by giving brands a way to measure their return on investment in awareness campaigns by tracking whether people are actually paying attention to their ads.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Become One Viant may buy MediaMath, knitting together the pair of well-known DSPs, Digiday reports. MediaMath is an OG player that sprang up back in 2007 and was once valued at $1 billion. But it’s been on the market for a long […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can’t Spell “Brain Drain” Without AIs Silicon Valley giants bet the house on machine learning software to automate their businesses, and bringing that same automation to advertisers.  Meta, Alphabet and Microsoft execs used the word “AI” more than 200 times in investor calls […]

The most commonly cited rationale for publisher staffing cuts has been marketers’ hesitance to spend on advertising amid persistent economic uncertainty. But publishers’ latest pivot to video and increased competition among digital channels is also likely to blame.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maybe Web 4 Apple has asserted its dominion over Web 3 developers.  In its latest app review guidance, which went live this week, Apple introduced language to clarify that apps “may not use their own mechanisms to unlock content or functionality, such as […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Put A Price On … Price? Google is testing “Higher price” and “Lower price” indicators for shopping searches. Brian Freiesleben, an SEO industry observer and practitioner, spotted the badge in the wild on a $760 fireplace from Home Depot. It was […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blown AMP Publishers are pulling the plug on Google AMP. Vox and BuzzFeed (and other titles within their portfolios) are testing or considering testing their own mobile optimization pages, which they expect to generate at least 20% more revenue than Google AMP pages […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. LOL Remember Comscore Rankings? Digital publishing is in a period of self-reflection. Instead of bragging about mass reach, the new norm will be looking at rational numbers to evaluate reach and readership, writes Brian Morrissey, former president and editor-in-chief of Digiday who now writes […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Now What? With Trump out of office, media companies will have to figure out how news fits into a streaming future. CNBC reports that the news frenzy around Donald Trump’s presidency allowed news companies to delay any dramatic shifts to their business models for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WarningMedia After a second spate of layoffs at WarnerMedia on Tuesday, which hit between 5% to 7% of its 25,000 employees, CEO Jason Kilar addressed the company’s future during a town hall meeting. As per Business Insider, Kilar said that the “painful” cuts were […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Buck Stops Here Brands are delaying agency payments as they manage cash crunches due to the coronavirus pandemic. The trend “threatens the collapse of the entire supply chain,” Ad Age reports. Hard-hit brands are asking to extend payment terms, which can already run […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reclaiming The News CNN is launching a digital news aggregation service. The news company will pay other publishers to feature both subscription and ad-funded content on the still-unnamed service, called “NewsCo” internally, The Information reports. Like News Corp, which announced its Knewz aggregation platform […]

As the value of long-tail ad inventory supply decreases, Turner wants to be there to grab the budgets of brands moving toward safer environments. “The murkiness of the long tail in terms of brand safety, along with Safari 11 killing cookies after 24 hours, is going to force a contraction of money that’s spent on […]

To be a modern broadcaster, CNN believes it has to distribute content everywhere and be a launch partner when platforms like Snapchat Discover, Apple News and Facebook Messenger roll out publisher products. In the past two years, CNN has added roughly 20 platforms to its distribution list and, in the past year, it spent $20 […]

It’s still unclear how 360-degree video or virtual reality will affect media and advertising long-term since many brands and networks are still in the experimental stage. But CNN and Volvo hope to up the ante during next Monday’s solar eclipse. The news broadcaster and automaker collaborated on four pieces of branded content that will live-stream […]

When the Flashpocalypse comes in July, CNN aims to offer advertisers space in its fallout shelter. The video-heavy publisher moved early to transition its video platform from Flash to HTML5 during Q1 of this year. CNN averages over 464 million video starts a month, so it knew it needed to get in front of the […]

CNN sees a future where brand activations include everything from linear TV to custom-built mobile apps. The Turner-owned broadcaster built an app for CNNMoney called CNNMoneyStream that allows users to follow and personalize a feed of companies, influencers, news and market data. CNN borrowed the concept from Turner sports property Bleacher Report. E*Trade, one of […]