Deloitte Digital

Marketers will fold generative AI into more of their creative processes and ad creative in 2024.

Generative AI is the talk of the town. At creative and media agencies, everyone from designers to copywriters to marketing leaders are giving generative AI programs like ChatGPT and DALL-E a try.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For Pod’s Sake Bloomberg points out that, despite the hype, there hasn’t been a hit podcast in many years. No newcomer has usurped Joe Rogan or NPR or broken through the general noise like Serial.  But is that actually so bad? Podcasting is […]

Creatives still struggle to use data. Holding companies may have spent $12 billion collectively on data assets over the past decade, but creative agencies still don’t know how to use those tools, according to Forrester. But creative agency Heat has been able to bake AI into its creative process by tapping into its parent company […]

Andy Main, head of Deloitte Digital, is a little tired of hearing people say consultancies are trying to muscle the agencies off of Madison Avenue. “I’d actually say the agencies are trying to copy the Deloitte Digitals of the world,” Main said. “And when someone copies you, I guess you should be flattered.” Unlike Accenture, […]

Deloitte Digital is a fast-growing consultant-owned agency making waves in the industry. Deloitte’s agency subsidiary has more than 10,000 global employees from acquisitions such as creative shop Heat, creative agency Acne, Polish agency Digital One, design agency Flow and consultancy Daemon Quest, and grew 31% year-over-year in 2017. With $4 billion in 2017 revenue, Ad […]

Digital agencies aren’t shrugging off management consultancies as competition anymore. Some are even promoting their consulting chops as they compete in an increasingly crowded market. “Until this year, traditional agencies had their heads in the sand about the threat management consultancies were bringing to the market,” said Jay Wilson, director at Gartner and author of […]

While major change-management consultancies like Deloitte, Accenture and PricewaterhouseCoopers (PwC) have acquired creative and digital design agencies to get closer to the CMO, they’ve haven’t purchased any media-buying agencies. But as these consulting firms move deeper into the digital marketing arena, they’re building media-buying services as well. Here’s how Deloitte, Accenture and PwC are stirring […]

Publicis Groupe’s Publicis.Sapient platform was a big winner in Gartner Research’s ranking of digital agencies, released Friday. Publicis.Spaients’s three digital agency brands, Razorfish, SapientNitro and Digitas LBI were recognized as “Leaders” in the research firm’s Magic Quadrant for global digital marketing agencies. Gartner reserves the Leader designation for companies that exhibit both completeness of vision […]

Deloitte Digital, which describes itself as a “digital creative consultancy,” has been hiring to offer better services around streaming media/entertainment businesses. Part of its growth over the last three years, from 1,000 people to about 7,000 today, was to staff up to accommodate new business opportunities like TV everywhere services as more TV companies go […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Dave Hanley, principal at Deloitte Digital. When businesses think about personalized marketing, they dream of true one-to-one marketing – where unique messages and content are delivered to specific customers at the […]

The wonderful thing about ordering food online is that you can get what you want quickly and accurately, without ever once talking to the indifferent high school stoner taking your order through a choppy phone connection. It’s like consumer nirvana, and it certainly explains why restaurants delight in talking about their upgraded ordering systems. Case […]

IPG Mediabrands’ Global CEO Matt Seiler says the advertising industry thinks too much about media in the context of the individual medium. “It drives me crazy that the way media is procured is still the way media is procured,” he said during “The Unfolding Strategy and Services Sector” session at Industry Preview 2014, where he […]

Deloitte Digital’s acquisition today of Seattle-based digital social media marketing agency Banyan Branch is a strong indicator that the management consultancy is vying for more agency share. Banyan’s 50-person team, which is broken down into social analytics/insights, engineering and design — as well as audience marketing talent, which Banyan defines as advocate/influencer activation and social […]