Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Releases Report Evidon CEO Scott Meyer looks at the new FTC Privacy report (PDF) and offers observations from his company’s blog including, “While calling for baseline privacy legislation, [there is] no specific endorsement on any existing Bill proposed in the Congress to date.” […]
In the continuing arguments over the best way to measure ad effectiveness is to look at how many people have seen an ad or whether its more important to determine how impactful a placement is among those who have seen it, comScore’s relatively new its Validated Campaign Essentials, or vCE, product is meant to provide […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting iOS UDID If you want to use Apple’s UDID to target or track users through Apple devices, TechCrunch’s Kim Mai Cutler says the long-awaited deprecation through iOS (read Bob Walczak’s opinion last August on the UDID) has finally started. Cutler writes, “Two of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Updating Display Google is more clearly bubbling up the display opportunity for search marketers with a new update to AdWords. According to the Inside AdWords blog, in the weeks ahead, display is getting its own tab in the Adwords interface and will be “built […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Measuring Across Following yesterday’s blog post, Convertro formally announced it’s entry into the cross-platform measurement race as it looks to leverage the company’s attribution skills. According to a press release, “Convertro provides a system to assess performance, and, for ad targeting purposes, incorporates demographic […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pixeling Investment Personalized retargeter myThings, which saw an investment of $6 million from Deutsche Telcom’s T-Venture in 2010 (AdExchanger Q&A), is adding a new telecom investor as Orange, Publicis and Iris Capital Management will leverage their very own investment fund to take part in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe Reports Adobe reported its fiscal first quarter earnings for 2012 (ended March 2, 2012) yesterday. The results met analyst expectations as the release stated: “Revenue in Q1 FY2012 was $1.045 billion, which included $9.6 million of revenue from the acquisition of Efficient Frontier […]
George John is CEO of Rocket Fuel, an online advertising technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com spoke with John to discuss his company, his views on the space, and the state of Rocket Fuel today. Click below or scroll down for more: RTB Impact On Display […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Exponential Sees $176 Mil In 2011 Revs It’s the next phase of the ad network model. Exponential Interactive, owners of Tribal Fusion – Firefly Video and Adotube – have moved into the IPO phase as the company as it looks to raise funds in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RMX “For Sale” Rumor On All Things D, Kara Swisher’s sources are telling her a sale of Right Media Exchange may be imminent. Swisher writes, “The most ideal plan, said sources, would be to sell Yahoo’s whole advertising technology ‘stack,’ including the Right Media […]
