Evolve Media co-founder and President Brian Fitzgerald has been in digital media since the dot-com era. He’s bought and sold companies and lived through boom and bust cycles. As the industry continues to evolve – with waves of investment in digital media companies and ad tech consolidation – Fitzgerald is taking action. In the past […]
When Evolve Media’s male lifestyle site CraveOnline relaunches Thursday with a new look and voice, it hopes to improve its advertising products by offering unique branding opportunities, native ads, a rich media unit and a strong mobile experience. The refresh, which brought in launch sponsors Jack In The Box, Adidas and the National Highway Transportation […]
Lifestyle content publisher Evolve Media is evolving its ad formats along with its publishing assets. Evolve historically competed with such vertical media and ad services hybrids as Say and Federated Media, beginning originally as a blog network. Over the last 15 years, it has acquired 50 vertical interest and publisher assets (sites like Crowd Ignite […]
Lifestyle blog network and ad rep firm operator Evolve Media is working on what executives say is a balanced approach to digital sales, albeit one that will continue to tilt more toward direct selling over programmatic methods for at least the next few years. Unlike other digital publishing and ad services rivals, such as Federated […]
