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Mia Bergman

  • Technology

    How Clean Room Tech Helps Advertisers, Publishers And Agencies Cut Media Waste

    BY Anthony Vargas// September 24th, 2024

    VIA Rail and The Globe and Mail are combining their first-party data sets to create bespoke ad targeting audiences in partnership with data clean room provider Optable.

    Tagged in:
    • Creative Optimization
    • CRM
    • Data Clean Room
    • data encryption
    • display advertising
    • DSP
    • first-party data
    • Kabil Rahaman
    • lookalike modeling
    • Mia Bergman
    • Nicholas Boismenu
    • OMG Touche
    • Optable
    • The Globe and Mail
    • third-party cookie deprecation
    • VIA Rail

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