Scripps

E.W. Scripps becomes the first CTV publisher to adopt OpenPass, The Trade Desk’s single sign-on product for user authentication.

E.W. Scripps said Wednesday it will buy audio advertising and measurement company Triton for $150 million. Scripps had previously purchased on-demand audio service Stitcher and podcasting ad net Midroll, but Triton will be its first subscription software business and first advertising measurement offering. “We’re always looking for good opportunities, particularly if they diversify our revenue […]

In August, E.W. Scripps reorganized its business into two parts: one division focusing on local media – its bread and butter – and the other on national media channels. The move unified Scripps’ digital video service, Newsy, with podcast network Midroll, digital audio service Stitcher and satire and humor brand Cracked, under the national media […]

Texting and messaging friends tends to bring out our inner foodies, and the Food Network has used a Facebook Messenger bot to join that conversation. Food Network has invested in its chatbot since it first launched in November 2016, even after the initial hype dropped off. While other brands and publishers had difficulties being conversational […]

Demand-side platform The Trade Desk wants a bigger slice of TV ad budgets. The company on Thursday rolled out a connected TV targeting and attribution tool designed to extend digital buying capabilities like retargeting and audience matching into the over-the-top environment. According to CEO Jeff Green, connected TV inventory available through The Trade Desk increased […]

After bidding against Viacom for Scripps Networks Interactive, Discovery Communications has emerged victorious in acquiring the lifestyle cable network for $14.6 billion in stock and cash, the company revealed Monday. [Read the release.] Viacom backed out of a bidding war late last week with the rival network after making an all-cash offer that reportedly fell […]

Newsy started life as a desktop play. But now the digital video network, purchased by the E.W. Scripps Company in 2013, derives most of its traffic from over-the-top (OTT) devices as buyers begin to warm up to the channel. Marketers are increasingly willing to invest in OTT not just as a testing ground but as […]

When publishing content via social media, the biggest hits don’t always follow conventional wisdom. One of Scripps Networks Interactive’s most popular videos on social media featured best practices for storing fresh vegetables, according to Vikki Neil, the company’s SVP and GM of digital. Counterintuitively, the video performed much better on its HGTV channel than on […]

Once, E.W. Scripps was a newspaper company. Now it’s a digital media, broadcast TV, over-the-top (OTT) and podcasting company. Along the way, it shed its newspapers, which are now part of Journal Communications, and its cable channels, spun off in 2008 into Scripps Networks Interactive. It also has been acquisitive. E.W. Scripps expanded into podcasting […]

A year ago, E.W. Scripps–owned video network Newsy was predominantly a desktop-focused site. A lot has changed for the publisher, whose 55-person editorial team endeavors to put its own spin on the stories of the day across verticals, from global news and policy to culture and entertainment. Newsy is now on pace to hit one […]

Scripps Networks Interactive, which owns the Food Network, HGTV, DIY Network and Travel Channel, touts its strength in audience and original content as a selling point for brand advertisers. It also claims that, unlike other networks, its ratings are up (HGTV ratings were up 8% last quarter while Travel Channel saw a 5% increase). Across […]

Despite the advantages of programmatic buying, political advertisers hoping to go beyond the giant walled gardens owned by Facebook and Google see real challenges with the system. Those challenges include inventory scarcity, placement transparency and auction dynamics that don’t match up with brand spenders. Publishers who are hankering for political ad spend don’t always have […]

Scripps-owned video news site Newsy is boosting its programmatic operation. One tactic is rewiring its yield management provisions to help prioritize programmatic direct vs. open auction deals. It is using a new real-time reporting tool in Tremor Video’s supply-side platform to do so. Although Newsy is six to seven years old, it’s relatively new to […]

Large networks like CBS, iHeartMedia and Scripps have been vocal about their recent investments in podcasting, and Hubbard Broadcasting joined the chorus earlier this week by acquiring a 30% stake in podcast network PodcastOne. PodcastOne is an online hub that houses 200 shows, including podcasts from personalities such as Adam Carolla, Snooki, Dan Patrick, Shaquille […]

It’s difficult for health and pharma advertisers to navigate the FDA’s regulatory landscape. A few years ago, for instance, they were barred from using cookie-based targeting. That’s why PageScience, an ad network for the pharma industry, began working with AppNexus in 2011 to build a contextual targeting solution called PageMatch, which helps advertisers reach consumers […]

On April 1, the newspaper assets of the E.W. Scripps Company will go to Journal Media Group – publisher of the Milwaukee Journal Sentinel. In exchange, Scripps will receive Journal Communications’ local broadcast, radio and digital holdings, giving the media conglomerate a total of 33 broadcast properties, 34 radio properties and 150 different digital properties […]

The shift to programmatic isn’t making things easier for Scripps, the media company behind properties like HGTV, The Food Network, and The Travel Channel. Programmatic, difficulties monetizing mobile, and declining display revenues brought Scripps’ digital business down 5.3% year over year. Since digital accounted for just $27 million out of Scripps’ $684 million in revenue […]

As SVP and chief digital officer for The E.W. Scripps Company, Adam Symson oversees the development of media and advertising products and services in more than 20 markets. His main focus is to enhance the company’s marketing and media product development through Web, mobile and connected TV platforms. Earlier, as a vice president of interactive […]