Retail Media’s Stack Adapts; Why Creators Create More For YouTube
Lyft is expanding its retail media business by decoupling its first-party data from its media. Plus, how will an economic downturn play out for influencers?
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NBCUniversal’s First Yaccarino-less Upfront; Bye-Bye, Vice
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upfront At The Upfront NBCUniversal’s upfront was quite the affair. Executives had to enter Radio City Music Hall through a side door because the entrance was blocked by Writers Guild of America protesters. (Guess Netflix was onto something.) Once everyone was settled, the […]
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