TripleLift Quietly Lays Off A Double-Digit Percentage Of Its Workforce
The layoffs at TripleLift come roughly four months after the company hired Dave Helmreich as its new CEO.
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From Prime Day To Peak Season: Why Creative Is Your Holiday Retail Media Advantage
With Amazon Prime Day in full force, marketers are navigating one of the biggest retail events of the summer. But this Prime Day isn’t just a moment to drive sales; it’s a critical opportunity to test and learn.
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The Creative SSP: How TripleLift is Transforming Digital Ad Experiences at Scale | Cannes 2025
Dave Helmreich, CEO of TripleLift, joins Lynne d Johnson of AdExchanger and AdMonsters at Cannes 2025 to explore how TripleLift is redefining what it means to be a supply-side platform. Helmreich shares how TripleLift isn’t just connecting inventory to demand—they’re innovating through creative technology, dynamic ad formats, and real-time personalization across mobile, CTV, and retail […]
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How Visit Savannah Finds Its Target “Luxury” Traveler On CTV Channels
There’s something about travel commercials – especially ones produced by tourism boards – that always make me want to pack up and go to whatever fun new location they’re telling me about.
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TripleLift’s New CEO Dave Helmreich On Standing Out In The Crowded SSP Market
Making TripleLift stand out among the pack is one of Helmreich’s top priorities, as is ensuring supply chain health. And, he said, the company has no plans to shy away from its commitment to diversity, equity and inclusion.
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TripleLift CEO Dave Clark Abruptly Exits After Setting The SSP On A New Trajectory
Dave Clark, who’s led TripleLift for the past two years, is stepping down, effective immediately, and is being replaced by a coterie of TripleLifters.
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TripleLift Extends The Amazon RMN; Do Media Brands Ever Die?
In today’s newsletter: How the Amazon-TripleLift deal illustrates retail media’s need for standardization; legacy publishing brands persist as investors extract value from their name recognition; and mortgage lenders get caught sharing data with Meta.
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What The CMA Has To Say About The Privacy Sandbox; The Cookie’s Loss Is MMM’s Gain
In today’s newsletter: The CMA outlines plans to fix competitive concerns in Google’s Privacy Sandbox; media mix modeling’s comeback continues; Snap’s Q1 earnings illustrate its attribution-driven turnaround.
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Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes?
Industry experts weigh in on Forbes’s MFA subdomain and why ad verification tools still regularly fail to flag some instances of alleged SIVT.
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Nielsen Is Shrinking; Hulu Custody Battle Heats Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To The Core Nielsen is trimming its workforce – again – and by quite a lot this time, Ad Age reports. On Wednesday, the TV ratings giant announced plans to cut its global personnel by around 9% “in an effort to bring costs […]