And if you haven't seen it, bits and pieces of the new Google DoubleClick AdX ad exchange are surfacing. DoubleClick AdX 2.0 details are available in bread crumb format as key benefits to 2.0 (Did Tim O'Reilly get spiffed?) include:
More buyers and sellers
New, streamlined user interface
Simplified steps for creating ad units
Improved creative review and blocking
Improved reporting system
Publicis CEO Maurice Levy intimated that Vivaki (maybe the Nerve Center?) is making money in saying to AdAge, "VivaKi is starting to show some positive results. Direct and CRM are doing well and on a slight upswing."
Finally, ClickZ reports that Yahoo! has a patent-infringement suit on its hands for some behavioral targeting technology acquired in the Blue Lithium purchase in 2007 and is evidently integrated in Yahoo!'s APT Platform.