AdExchanger has been recognized with a Jesse H. Neal Award in the category of "Best Media Brand."
The accolade is granted to a publisher on the basis of overall editorial excellence. Entries are judged on a range of factors, including journalistic quality, service to readers, innovation, presentation, and the use of diverse content platforms to serve an audience.
For this entry, judges evaluated a wide range of AdExchanger stories published in 2015, including long-form features like "A Marketer's Guide to Cross-Device Identity," opinion content such as Martin Kihn's column "What the Past Says About the Future of Ad Tech" and comics like "Fraud Avengers," as well as its email newsletters and social media presence.
AdExchanger was also recognized as a finalist in the "Best News Coverage" category for its reporting on the ad blocking issue.
The Neal Awards were created in 1955 by American Business Media, now Connectiv, to recognize editorial excellence in business-to-business media.