The concept for Betabox originated from Mondelez’s Mobile Futures initiative, which was established in 2012 to create and incubate mobile ventures by pairing startups with Mondelez brands. Creative genesis for Betabox came from Mondelez, and venture development firm Prehype stepped in to help build and launch the platform.
Martin Sorrell Bets Amazon Will Reach $100 Billion In Ad Spend Onboarding Data In Real Time Means Reaching Customers At The Right Time Hearts & Science Calls To Replace First-Price Auction With Reformed Second-Price Model How Marketo Added $3 Billion In Two Years, And Why PE Thinks There’s More To Come ANA Confirms FBI Criminal Investigation On Ad Transparency Fraudsters Are Masquerading As Real DSPs French Startup Teemo Appeases GDPR Regulators, Avoids A Fine Brian O’Kelley’s Departure As CEO Comes As No Surprise To Ad Tech Insiders Brian O’Kelley Steps Down As AppNexus CEO»
Looking forward, “The first step is to roll out the service and platform to VaynerMedia’s existing brands,” explained Byrd. “Over the next few months we will be developing product sampling campaigns for several of our clients. From there, we will continue expanding the offering so that it becomes a regular part of our CPG client's quarterly and annual plans.”
Add a comment