In A First, Google Lets Advertisers Use Search Data For YouTube Ad Targeting

Google is enabling  YouTube targeting based on search data, and will also release a proprietary YouTube measurement system. The company discussed the first development in a Friday blog post that went live just minutes before the US presidential inauguration. “Now, information from activity associated with users’ Google accounts may be used to influence the ads … Continue reading In A First, Google Lets Advertisers Use Search Data For YouTube Ad Targeting