Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.
Welcome Shopper Marketing Dollars
Amazon is letting brands enhance their product pages with widescreen videos and interactive displays, Ad Age reports. The new feature, called Premium Pages, costs $500,000 per year, per brand, and allows marketers to take advantage of a full-screen video experience on the platform. "The industry talks a lot about virtual shelf space," said Evan Hanlon, VP of strategy and platforms at GroupM. "They have to make sure to optimize that presence like they would at any grocery store or retailer. People have to take that deathly seriously now at Amazon." Bose is already buying. More.
Lost In The Jungle
In other Amazon news, the company has officially started its partnership with Kohl’s, where store locations will accept Amazon product returns, and will also include in-store space dedicated to Amazon products like the Echo speaker. Walmart, meanwhile, gave a peek at a product it’s working on to offer other retail brands dedicated space on its site. Walmart is pitching the idea as an anti-Amazon coalition, though Lord & Taylor is the only seller not owned by Walmart known to be considering a deal, reports The Wall Street Journal. More. The new retail battleground is, uh…the old retail battleground.
Watch And Learn
Pubs are slowly figuring out how to slot ads into Facebook videos, according to Tim Peterson at MarketingLand. “The thought process behind where an ad break goes is as important as any other consideration,” said Oren Katzeff, head of programming at Tastemade. An improperly placed ad can undermine the flow of a video. And forget about slapping an ad at the end of a video – the viewers that are left won’t be that interested in watching it. More.
But Wait, There’s More!
- Prohaska Consulting Launches OpenLeads, Publisher PMP Deal Tool - release
- Alphabet Leads $1 Billion Lyft Investment - Axios
- Dentsu Programmatic Head: First-Price Auctions Are Ripping Off Advertisers - LinkedIn
- Ryanair, Google and eDreams Reach Settlement Over Ad Suit - NYT
- Twitter Shares Safety Roadmap - TechCrunch