Ads Served Grows Despite Blocking; The Chronicle's Content Marketing Proves Profitable

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Ad Blocking’s Lost Boys

A team from Nieman Labs finds the growth of digital media makes it tough to measure the size of the ad blocking problem. Jim Coudal, CEO of the ad network The Deck, says that “if someone is using an adblocker, frankly, they’re not my user. I know how many ads I’m serving. That’s all I know, and the number of ads I’m serving in November has already surpassed (ads served in) October, September, and August.” More.

Print’s Digital Renaissance

A few years ago, the San Francisco Chronicle was draining $50M per year from Hearst, its owner, and was being shopped to unimpressed buyers. Now the Chronicle is profitable and growing. So what gives? Well, Benjamin Mullen at Poynter identifies a new Hearst strategy of pairing content marketing agencies with regional papers, as it’s done in San Fran, Houston and NYC. “These marketing agencies represent Hearst’s entrée to big, sophisticated companies who want more than traditional advertising.” Check it out.

Stuck In Neutral

The New York Times covers the steady erosion of Yahoo’s market clout, chalking it up to the company’s decision to zig toward talent while most publisher innovation was zagging toward technology and data. GroupM’s Rob Norman summarizes the error with an ice cream reference. “[Yahoo] becomes vanilla in a land of not 32, but 5,032 flavors. … What Yahoo tried to do both with magazines and video was to be old media in the Internet age, and I suspect that that wasn’t the answer.” More.

Pay To Play

A pair of WSJ reporters say YouTube has been in talks with Hollywood studios and production companies to secure TV and movie rights for its nascent YouTube Red subscription service. The service costs $10 per month, on par with Netflix, so it was tough to see at launch how Google planned to compete with the likes of Hulu, Amazon and Netflix, which offer a lot more than ad-free videos or some creator content. More.

But Wait, There’s More!

You’re Hired!

 

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