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AOL’s Sales Correction
Details are in on AOL’s sales reorg, and the changes can be spun as a correction in favor of its programmatic business. WSJ’s Mike Shields reports platform division chief Bob Lord was promoted to oversee all ad products, sales staff and technology. About 150 have been let go, most in sales, and a handful of owned and operated pubs – among them The Unofficial Apple Weblog (TUAW) and gaming site Joystiq – will be shuttered. WSJ. TechCrunch.
Google’s Personalization APIs
Google’s Now app for Android will start pulling outside data from 40 apps. The mobile assistant of sorts, which has similarities to Siri, will integrate third-party apps like Airbnb, Instacart, Lyft, Pandora, Shazam, eBay and Belly to create a more tailored mobile experience. In a blog post, Google director of product management Aparna Chennapragada said the goal is to streamline users’ access to information in real time, “without [users] having to ask for it.” Next up: customizing the ad experience?
Google’s UK Response
Facebook’s Urban Takeover
Facebook is rolling out a “Place Tips” feature by installing beacons in eight locations in New York, such as Strand Bookstore, the Metropolitan Museum of Art, Dominique Ansel Bakery and music venue Brooklyn Bowl. The service will also roll out in some public spaces, like Central Park, the Brooklyn Bridge, Times Square and the Statue of Liberty, to push location-specific content to mobile device users who opt in. “For now, the service is free for businesses, but Facebook said it could one day sell ads tied to the information, giving it another way to make ads more personal, and potentially relevant,” WSJ says. Read on at WSJ.
- Guardian Hires Mindshare Exec To Lead Branded Content Division In US - Ad Age
- Airbnb Hires Former Say Media SVP Alex Schleifer As Head Of Design - TechCrunch
- Nativo Names Carlos Sapene VP Of Product Development - press release
- DoubleClick Tech Guru Fran Ryan Jumps To HookLogic - MediaPost
But Wait! There’s More!
- Opera Mediaworks Launches ‘Native Video Fund’ - press release
- Condé Nast Feeling The Heat Over Native Advertising Venture - New York Post
- Fiksu Introduces New Products To Help Marketers - VentureBeat
- PayPal, Dunnhumby Put $1.2m Into Pulsate, A Location Marketing Startup - TechCrunch
- Major Medical Publisher Launches Consumer Magazine For Doctors - press release
- As AOL Shuts Down Websites, It Should Invest In Ad Platform And Content - Trefis
- Tencent Nets Deal To Become NBA Official Digital Partner In China - Multichannel
- Google AdX, OpenX & Rubicon Project Remain Top-Rated Programmatic Sellers - Marketing Land