"I don't think the industry has settled on a definition. Programmatic is partially about RTB, partly about doing more automation around the process of buying and selling advertising. Programmatic is a Rorschach test – what does it meant to you? Everyone has a different take based on their business and what their particular technology does. We're trying to draw a big tent around programmatic and make sure that our system supports all the variants of what it will eventually become."
Tracing The Timeline Of Sizmek, Ad Tech Rollup And Duopoly Alternative Buyers Run Into Roadblocks In OTT Trackability Performance Agencies Take On Big Brands As Measurement Moves Up The Funnel Sizmek Buys Rocket Fuel For $145M Facebook Shares More Audience Data Via Carefully Controlled 'Clean Rooms' Android And iOS Updates Pump The Brakes On Location Data Rubicon Project Acquires NToggle For $38.5M To Clean Up Bidstream Traffic The Hearts & Science Way: CEO Scott Hagedorn Details 5 Agency Tenets The Mobile App Space Needs Standards, But Post-View And Post-Click Attribution Are Major Speed Bumps»
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