"I don't think the industry has settled on a definition. Programmatic is partially about RTB, partly about doing more automation around the process of buying and selling advertising. Programmatic is a Rorschach test – what does it meant to you? Everyone has a different take based on their business and what their particular technology does. We're trying to draw a big tent around programmatic and make sure that our system supports all the variants of what it will eventually become."
Civis Launches Creative Focus As Brands Bring Data To Pre-Campaign Strategy The Big Story: This Episode Brought To You By The Letters CES And PMP Basic Private Auctions Are ‘Going The Way Of The Dinosaur’ As Programmatic Cleans Up Verizon Isn’t Cutting Off The Subscriber Data Spigot To Its Media Unit – At Least Not Yet Martin Sorrell At CES: Clients Will Demand Speed And Flexibility In 2019 Nielsen Releases 'Bird Box' Ratings As SVOD Measurement Comes Into Focus CES 2019: Can Apple’s Billboard Shift The Conversation To Consumer Privacy? AT&T First-Party Data Floods Into Turner’s Linear And Digital Inventory As Targeting Becomes Old Hat, Ad Tech Turns To Creative»
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