"I don't think the industry has settled on a definition. Programmatic is partially about RTB, partly about doing more automation around the process of buying and selling advertising. Programmatic is a Rorschach test – what does it meant to you? Everyone has a different take based on their business and what their particular technology does. We're trying to draw a big tent around programmatic and make sure that our system supports all the variants of what it will eventually become."
BlockThrough Buys PageFair To Rework Its Ad Blocker Solutions Technology S4 Capital Reports First-Ever Earnings Jerry Buhlmann To Leave Dentsu Aegis Network Podcast: All About Dotdash Can Snap’s Executive Shakeup Bring The Company Back To Growth? Pandora Launches Podcast Genome Project To Fix Discovery And Monetization Facebook Bets Big On Stories, Messaging And Watch – Here Are The Biggest Challenges Why DTC Brands Avoid Amazon How Facebook Keeps Brands Safe On ‘Watch’»
Add a comment