"I don't think the industry has settled on a definition. Programmatic is partially about RTB, partly about doing more automation around the process of buying and selling advertising. Programmatic is a Rorschach test – what does it meant to you? Everyone has a different take based on their business and what their particular technology does. We're trying to draw a big tent around programmatic and make sure that our system supports all the variants of what it will eventually become."
Zenith Forecasts $45B In Video Ads This Year, But TV Is Still King Ad Tech Vet Jason Kelly Brings Programmatic Mindset To Airline Industry Publishers Are Abandoning First-Gen DMPs Integral Ad Science Turns Over Entire Senior Leadership Team What Headwinds? Ad Tech Stocks Are Surging This Year Harness the Full Capabilities of the Advertising Marketplace with Automation IPG Elevates Media Leadership To Its Executive Team DSPolitical: With Political Ad Dollars Beckoning, Commercial Players Face A Reality Check The Next Wave of Advertising: Investing In Customer Success»
Add a comment