"I don't think the industry has settled on a definition. Programmatic is partially about RTB, partly about doing more automation around the process of buying and selling advertising. Programmatic is a Rorschach test – what does it meant to you? Everyone has a different take based on their business and what their particular technology does. We're trying to draw a big tent around programmatic and make sure that our system supports all the variants of what it will eventually become."
Mastercard CMO Raja Rajamannar: Marketing Is Facing An 'Existential Crisis' Podcast: The Singular BOK Oracle Data Cloud Kills Off Its AddThis Audience Business In Europe Inside The Agency Turf War Over Connected TV Mark Penn Named CEO Of MDC Partners Everything You Need To Know About Bid Shading How IRI Is Setting Up Shop For The Next Generation Of Retail Data FreeWheel Making Moves On The Buy Side With First Upfront Event Google Is Moving To First-Price, But Big Questions Remain»
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