"I don't think the industry has settled on a definition. Programmatic is partially about RTB, partly about doing more automation around the process of buying and selling advertising. Programmatic is a Rorschach test – what does it meant to you? Everyone has a different take based on their business and what their particular technology does. We're trying to draw a big tent around programmatic and make sure that our system supports all the variants of what it will eventually become."
FTC Says It Can't Penalize Data Rule Breakers Sources: Vector Capital Seeks To Sell Off Sizmek Salesforce Will Acquire Data Integrator Datorama For A Reported $800M Snapchat’s Programmatic Turnaround Is Helping It Compete With Facebook Omnicom Launches Platform To Connect Audiences Across Media, Creative And CRM Machine Zone Shuts Down Its DSP, Lays Off 125 Employees, Including Media Buyers Arun Kumar: AMS Will Supercharge IPG’s First-Party Data Capabilities How World Cup Advertising Is Undercut By GDPR And The US Team’s Absence IPG Makes A $2 Billion Bet On Data With Acxiom Marketing Solutions»
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