- Well, that's what the Spark Capital website is indicating here as Triggit is now listed. The Boston-based venture fund is invested in other ad tech companies including AdMeld (publisher side platform) and Adap.tv (online video ad marketplace) and is apparently looking to round out the demand-side part of its portfolio.
Triggit CEO Zach Coelius offered no comment on the news but added, "Happy Memorial Day."
Demand-side platform strategies are obviously continuing to get traction with the investor crowd. Viva La Ecosystem!