The Auto Industry May Drive A Lot Of Digital Tech Investment; Google Changes Activity Tracking Opt-Ins

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Vrooom

The auto industry is shaping up to be one of the big drivers of digital tech investment and innovation. Bloomberg reporters connect the web of dollars, partnerships and human talent zooming around the industry. According to McKinsey, the next decade will see more than a trillion dollars in value emerge from “rideshare and onboard-data services.” And a lot of that value comes from marketing and media. These Uber passengers are on the way to the mall which retailers would like to bid on them? Apple has deep integrations with BMW but not Jaguar – does that swing a potential $40,000-plus purchase decision? More.

Google’s Silos

Google is asking users to opt in to a new data collection regime that will result in greater sharing of search, YouTube and network browsing activity outside of those environments. A new My Activity page, to be rolled out gradually, will let users opt in to (or out of) the “Ads Personalization” experience. Is this a step toward the use of Google’s search data for ad targeting in video and display? A Recode “source with knowledge” says no. More.

Come Rain Or Shine

The Israeli ad-block tech company Shine has network-level deals with telcos (which begrudge Google making so much money off of their data overages), and according to Digiday the startup has the whole media industry quaking in its boots. But network ad blocking faces serious regulatory and technical hurdles. A knowledgeable source at Google previously told AdExchanger that Shine’s network-level ad blocking is a big threat in theory, but he didn’t think it would catch on like ad-block apps and browser downloads have.

Trial Run

Facebook’s plan to dominate live video is weaving its way, albeit slowly, into network media packages. TBS is set to air a 10-minute, behind-the-scenes broadcast of Samantha Bee’s talk show, “Full Frontal,” sponsored by AT&T.  It’s still in testing, but “there’s clearly an appetite for this type of video consumption,” said Valerie Vargas, VP of advertising at AT&T’s entertainment group. “It’s very intimate, and very immediate and it’s a good way for us to add additional heft and scale.” More from Variety.

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