Dorlisa Flur, Belk's EVP Omnichannel, said the competitive review involved partners with consultative or strategic capabilities.
"We were looking for someone who could blend strategic skills, as well as, how do you get things done in a scrappy way to show you can drive value early on?" Flur said. "The company had to have some kind of a consulting presence -- not just an ad agency and not just a systems integrator."
Flur said 2014 will be a "build year" within each of its project areas, with 2015 providing "synergistic impact."
Accenture won the business in late 2013. In a press release, it described its process this way: "Enabled by accurate and timely data, analytic insights are used to revamp traditional approaches to marketing, pricing, promotion, assortment and fulfillment."