The Weather Co. team works closely with Watson, IBM’s artificial intelligence computing platform, to power ad campaigns driven by cognitive computing. Watson and The Weather Co. recently rolled out their first campaign for Campbell’s Soup. But IBM is just beginning to explore what’s possible with The Weather Co.’s data, Bitterman said.
“Data has become critical to brands,” he said. “If we’re in the second inning of the data usage game, then we really want to innovate in that area and apply it to IoT, location, weather, etc.”
For IBM, Bitterman is the latest in a string of big hires from the advertising world. The computing giant recently snagged former AOL President Bob Lord as its chief digital officer.