Zeman and an Intuit spokesperson declined comment.
Martin Sorrell Bets Amazon Will Reach $100 Billion In Ad Spend Onboarding Data In Real Time Means Reaching Customers At The Right Time Hearts & Science Calls To Replace First-Price Auction With Reformed Second-Price Model How Marketo Added $3 Billion In Two Years, And Why PE Thinks There’s More To Come ANA Confirms FBI Criminal Investigation On Ad Transparency Fraudsters Are Masquerading As Real DSPs French Startup Teemo Appeases GDPR Regulators, Avoids A Fine Brian O’Kelley’s Departure As CEO Comes As No Surprise To Ad Tech Insiders Brian O’Kelley Steps Down As AppNexus CEO»
“I do think there is a certain profile of marketer that will be taking a hard look at the 'build' scenario is coming months and years," Zeman wrote. "You own the intellectual capital, data and insight that programmatic marketing unlocks. [Additionally], your decisions on how/where/when to buy are always based on expected return. For example, you are much more likely to try and tease out the true incremental value of remarketing if you are not incented on spend volume or percent of media."
Add a comment