Verizon Connect Turns To Consumer-Facing Channels To Launch Its B2B Brand

Verizon Connect, the telco’s telematics business unit that helps companies keep track of their truck fleets, has been around for almost a decade. But after acquiring two smaller companies in 2016, it was time to relaunch its brand and its value prop. On Tuesday, it launched a digital campaign that targets automakers and businesses that … Continue reading Verizon Connect Turns To Consumer-Facing Channels To Launch Its B2B Brand